So, you want to grow your TikTok audience and bring in more senior followers? That’s a smart move! While TikTok is often associated with younger users, older adults are joining the platform in growing numbers—and they’re highly engaged. The key to attracting older followers is understanding what they enjoy, how they interact with content, and what makes them hit that follow button.
Here are 3 practical tips to help you connect with senior users on TikTok.
Create Content They Actually Care About
If you want seniors to follow you, your content has to speak to their interests. That means avoiding overly complicated trends that only make sense to Gen Z and instead focusing on topics that resonate with older generations.
Think about what they value. A simple video reminiscing about old-school TV shows or classic songs can bring in thousands of views.
Another great content idea? Life lessons and personal experiences. Older users appreciate wisdom and storytelling, so whether you’re sharing career advice, relationship insights, or funny memories from “back in the day,” they’ll find it engaging.
Don’t forget humor! Many seniors enjoy witty, lighthearted content. Clean jokes, family-friendly skits, or everyday relatable moments often perform well with older audiences. Even a short video about struggling with modern technology can be a hit—because let’s be honest, they’ve been there too.
Make Your Videos Easy to Follow
Not every senior is tech-savvy, so making your content easy to digest is crucial. If your videos are too fast-paced or visually overwhelming, they might scroll right past. Keep it simple and clear.
For example:
- Use large, clear text. Some seniors may have trouble reading small captions, so make sure any on-screen text is big enough to read easily.
- Speak at a steady, natural pace. If you talk too fast, your message might be lost. A relaxed, conversational tone works best.
- Use subtitles. Even if you’re speaking clearly, subtitles help with comprehension and make your content accessible to those who are hard of hearing.
- Avoid flashy, high-speed edits. Quick transitions and excessive effects can be disorienting. Keep your edits smooth and easy to follow.
Use Hashtags and Engage With Senior Communities
Seniors might not be searching for #ViralDanceChallenge, but they do check out hashtags that align with their interests. Using relevant hashtags increases your chances of appearing on their For You Page.
Try hashtags like:
- #Over50
- #BoomerHumor
- #SeniorLife
- #GoldenYears
- #LifeLessons
In addition to hashtags, engaging with established senior creators is a great way to get noticed. Comment on their videos, duet or stitch their content, and become part of their online community. If they respond or engage with your content, their audience will likely check you out.
Gaining senior followers on TikTok is not impossible. Focus on topics they care about, keep your videos easy to follow, and engage with the right communities.
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