Did you know that, the time of posting on social media based on location, demographics, and channel was important? Me neither.
As a social media marketer, the slightest change in schedule, boost in post engagement, increase in likes, or change in response patterns makes me excited. Currently handling social media for 10 big and a few smaller brands in Seattle, I have realized that it’s not as easy as most of us think.
Changing Social Media Algorithm
Back when remote working was the norm during COVID and I was fired from my previous job, I started working as a social media marketer. It was the peak ROI time, online business was thriving, and screen time was at maximum.
Then post-COVID, social media engagement experienced a huge slump, brands experienced a drop in their sales and organic engagement reached its worst. Even after so many years, social media algorithms are experiencing fluctuations.
If you are a social media marketer, who is struggling with brand marketing, organic growth, and engagement, keep reading, as we will discuss some of the tried and tested methods to resolve your social media marketing issues.
Best Time to Post – A Myth or a Truth?
Just a heads-up, there is no ideal time for posting. You can post something in the middle of the night or at the crack of dawn and it will still bring a good engagement.
This is the reason; most social media experts rely on ad hoc posting methods. Traveling on the bus, walking on the streets, or just sitting at home, you can post anything.
During my social media marketing journey, Buffer and Xfinity have been my creative partners. While Buffer helped me to schedule all the posts by using a single dashboard, Xfinity helped me to stay connected on the go. With its affordable price range, seamless connectivity, and 24/7 Xfinity phone number, it has become my top choice.
You may be wondering that if the post timing does not matter and the audience is so diverse, why are companies sharing data, conducting surveys, and writing reports?
A simple answer to this burning question is that the “best time to post” strategy mainly helps with catering broader audience. By following the time, you can categorize and understand trends of post engagement as well.
According to the recent Sprout Social report, an ideal posting time exists. It varies based on the channel you choose, the niche, and your targeted audience. The report was compiled after carefully analyzing more than 400k social profiles across multiple platforms and more than 2 billion engagements.
Here is a quick overview of overall ideal posting times on social media:
| Monday | 11 a.m. |
| Tuesday | 10 a.m. – 2 p.m. & 3 – 4 p.m. |
| Wednesdays | 9 a.m. to 3 p.m. |
| Thursdays | 9 a.m. to 2 p.m. |
| Fridays | 10 a.m. to 11 a.m. |
| Saturday | Not a good day for posting |
| Sunday | The worst day for posting |
Best days for posting: Tuesdays, Wednesdays and Thursdays
Worst days to post: Sundays
The ideal time for posting: 11 a.m. to 2 p.m.
While this gives a general idea of posting time, keep in mind that your audience, the main channel of posting, niche of business, and overall KPI also play an important role. Moreover, this overview is strictly for organic posting and does not affect the results of paid marketing campaigns.
How to Find Ideal Posting Time for Your Business Niche?
Although the optimal posting time is important to consider, there are so many other variables that might affect the engagement.
To ensure that your business niche reaps the maximum benefits of posting, you should run a simple analytics check and read the trends before posting. This will offer you a deeper understanding of your customer behavior online.
As a small brand, you have room to experiment, you can change the time, type of content, and purpose of content and evaluate engagement. Even after posting according to the optimal time, if you are not getting favorable results, it is better to optimize after analyzing data.
This is analytics reading technique that was recommended by Viral Post. Within this method user is required to attach social media channels with a dashboard.
You can use Hootsuite, Buffer, or even Sprout Social. Now, you can post content like you have planned already.
Most of the social media management dashboards come with analytics options that will help you gauge the optimal posting time with maximum engagement. Now, after every few weeks, try to change the posting time and check engagement analytics again.
Comparing the time and engagement will help you narrow down the time bracket that is ideal for your targeted audience business niche and content goal. Keep in mind that business niche is a very important variable so you will be experimenting with all the brand pages and accounts you are handling.
Wrap Up
Simply put, brand growth on any social media platform is associated directly with organic engagement. The above-mentioned method will help you evaluate your optimal posting time, which will consequently help with engagement.
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